A Window to the World

Communication is a critical element in implementing and managing any type of change within your organization.
But it’s not enough just to tell your people “what” and
“how.” To gain their acceptance and buy-in, you need
to show them "why." It takes a change-management
strategy to “open a window” to the broader business
issues at hand – and help employees realize their
stake in your organization's success.

Communication Samples Services At a Glance

Implementing and Managing Change

Despite the importance of communication, Strategic Planning
Associates views it as simply a means to an end. It's relatively
easy to tell people about "what's changing" and "how it will
work." What's hard is what's actually most important:
creating a connection, conveying a sense of urgency,
generating understanding and buy-in, and obtaining
commitment.

For this reason, we treat most communication projects
as change management. This approach lets you accomplish
much more than merely conveying a message. With our
proprietary method, you can:

Increase your people’s awareness of how your
business works and is affected by the issues
you're facing,
Help them understand the “stakes” of effectively
implementing change – and the consequences of
failure,
Educate them about what they need to do to make
change work – and why it matters to them, and
Empower them to become your partners, committed
to achieving your organizational objectives.

Strategic Planning Associates has produced a number of
award-winning communications for our clients (click here to
view samples). Most important, these outstanding materials
supported broader change-management strategies that produced such results as:

15% reduction in health care costs
40% reduction of incidence of injury and lost work days
Nearly 100% increase in 401(k) participation levels
Development of new brand and customer value proposition
Roll-out of new marketing and advertising materials
Effective implementation of comprehensive new benefit program
Introduction of new processes to increase productivity,
reduce errors, and enhance customer satisfaction
Successful merger, acquisition, and spin-off activities
Heading off union organizing efforts
Avoidance of strikes and other job actions by public and private unions

To learn more about how we can help your organization with its communication &
change management needs, contact us at info@strategicplanningassociates.com